Postmodern Adverts.

The cheese string is a parody of the Bond scene where Daniel Craig emerges from the water with a John Barry composition playing in the background. 

How to structure my essay...

This is the structure I should always follow.
- Opinion
- Past
- Present
- Future
- Conclude

The skills are always the same.
- Point
- Evidence
- Theory
- Link to Question

Django Unchained.

Bricolage theory.
Django Unchained (A Western)

Addition:
- Slavery
- Humour
-The German
- Black lead
- White bad guy (in a western they normally fight indians).
- Extreme violence
- Modern music
Deletion:
- Native Americans
- The West
- Cowboys
- Traditional Western music.
Substitution:
- Location
- Steven is an 'Uncle Tom' character, he's embraced by the white people almost as an equal.
- He also refers to the black slaves as niggers in a derogatory manner (He's black himself).
Transposition:
- Links to the german myth of Broomhilda.

Ennio Morricone
Utilises Spaghettti Western themes/ Hip-hop (Rick Ross)/Folk/Tupac v James Brown (mash up) to create the soundtrack for Django Unchained.

Potential Q's.

1. Why are some media products described as 'postmodern'?
2. "Postmodern media blur the boundary between reality and representation". Discuss this idea with reference to media texts that you have studied.
3. Explain how certain kinds of media can be defined as postmodern.
4. Discuss why some people are not convinced by the idea of postmodern media.
5. How do postmodern media differ from other media?
6. How far do you accept the idea of postmodern media.
7. Define postmodern media, with examples.
8. "Postmodern media manipulate time and space". To what extent does this definition apply to texts you have studied?
9. "Postmodern media break the rules of representation". Discuss.
10. Assess the arguments for and against postmodernism, in relation to media examples.
11. Explain why the idea of 'postmodern media' might be considered controversial.
12. What is meant by postmodern media?
13. Provide your definition of postmodern media and support it with examples.
14. To what extent do postmodern media challenge the relationship between text and audience?

Q's mainly consist of...

- What is it? (Arguments for and against)

- Issues with it

- Reality, representation

-Time and space

Postmodern Media is...

My statement: Postmodernism refers to media products that challenge and/or conform to modern conventions, often referencing products that have already been made, in a stylised way/approach. (Weird for the sake of being weird).

Postmodernism has no absolutes, nothing is original and therefore copies others.

Art constructed from/inspired by other work, therefore being influenced by others.

Paradox* with no absolutes.

Mr Ford's statement: A reaction to and a rejection of modernism.

Modernism: Grand narratives (War, religion, science etc...) and a utopian** view of the world. Modernism strove to be modern, rooted in the now.

Theories of Genre

Claude Levi-Strauss

French Structuralist***, 1970s

Levi-Strauss saw any text as constructed out of socially recognisable 'debris' from other texts. (Bricolage)

He saw that writers/film makers construct texts from other texts by a process of:

-Addition

-Deletion

-Substitution 

-Transposition****

One of the 'problems' is that you have to be culturally literate to understand if something is postmodern or not.

Postmodern media plays with our perception of what is possible/allowed. 

Everything is allowed, no aspect of culture is off limits. Everything is source material.

*Paradox: A seemingly absurd or contradictory statement or proposition which when investigated may prove to be well founded true. 

**Utopian: modelled on or aiming for a state in which everything is perfect; idealistic.

***Structuralism: structuralism is the methodology that elements of human culture must be understood in terms of their relationship to a larger, overarching system or structure.

****Transposition: The cause of two or more things to exchange places.