Character Typing
There are three different kinds of character typing:
1. An archetype is a familiar character who has emerged from hundreds of years of fairytales and storytelling.
2. A stereotype is a character usually used in advertising and marketing in order to sell a particular product to a certain group of people. They can also be used ‘negatively’ in the Media – such as ‘asylum seekers,’ or ‘hoodies’.
3. A generic type is a character familiar through use in a particular genre (type) of movie.
Louis Hopkins // Lead Singer x Guitarist
Generic
Joe Loomes // Lead Guitarist
Generic
Alex Mugglestone // Bassist
Generic
Max Allen-Taylor // Drums
Generic
What is being represented?
The band consists of four young men who utilise their musical talents, innovative fashion sense and dashing good looks to sell their products. The band reach out to the target audience for these three reasons, how they are represented helps their success. The four of them fall under the generic type as they are all presented to fit into the indie-rock genre through what they look like and what they wear.
How is it represented? Using what codes? Within what genre?
How is the representation made to seem 'true', 'common sense' or 'natural'?
Whose representation is it? Whose interests does it reflect? How do you know?
At whom is this representation targeted? How do you know?
What does the representation mean to you? What does the representation mean to others? How do you account for the differences?
How do people make sense of it? According to what codes?
With what alternative representations could it be compared? How does it differ?
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